About Us

Welcome to Daniel Apparel

Where comfort meets courage—and fashion becomes a statement of love, identity, and empowerment.

We are Kyra and Melissa, the married couple behind Daniel Apparel. As a black-owned, women-owned, and LGBTQ+ owned brand, our story is rooted in identity, resilience, and purpose. Daniel Apparel isn’t just clothing and accessories, it’s our love letter to anyone who’s ever felt unseen, unheard, or like they didn’t belong.

The idea started with something simple but powerful: the desire to encourage others. Kyra has always had a heart for people and often felt the urge to lift up strangers with a kind word or a simple reminder that they matter. But in today’s world, approaching someone you don’t know can feel uncomfortable, even unsafe. Melissa’s story is rooted in resilience. Growing up in a difficult environment, she learned just how life-changing it can be to hear a word of encouragement or to feel truly seen. She’s never shied away from talking to strangers, but even she recognized that, sometimes, a softer, more thoughtful approach is needed.

We shared the same dream: to spread light in a world that needs more of it. So, we found a new way to do just that without even saying a word. Daniel Apparel became our voice, our message, and our mission. Every design we create carries intention. Each t-shirt, hoodie, and accessory is a wearable/tangible reminder that you are seen, you are valued, and you are enough, just as you are.

We also know that comfort matters. Melissa is the queen of “it better feel right”, “it better fit right” and “it better not be itchy or stiff”, and if it is, it’s a no! So, after lots of trial and error, we found the perfect tee: soft, lightweight, breathable, and made for everyday life. Inclusivity isn’t an afterthought for us, it’s a priority. As plus-size individuals ourselves, we’ve felt that sting of loving a design but not finding it in our size. That’s why we chose unisex fits and a size range that welcomes more bodies into the fold. Everyone deserves to feel confident and seen in what they wear.

At Daniel Apparel, fashion is more than just style. It’s a way to connect, to start conversations, and to stand proudly in your truth. We believe what you wear should reflect who you are and remind you of your power. Our pieces are made to uplift, to inspire, and to celebrate the beauty of being yourself.

We’re not just building a brand, we’re building a movement. A community rooted in love, unity, and the unapologetic courage to be yourself. This is a revolution of love in every design, one shirt, one accessory, one bold statement at a time.

Thank you for being a part of our journey. Your support means everything to us. Together, we’re spreading light.

Stay bold. Stay proud. Stay encouraged.

 

With love, 

Kyra & Melissa Daniel

Owners, Daniel Apparel LLC